Karen Moore, after many years working in academia, considered her future and decided the greatest potential and fulfillment would come from starting her own strategic communications business. Never mind that she was a new mother and being an entrepreneur was not at the top of her bucket list; Karen had a dream and the will to make it happen.
“I just had an epiphany one day - a leap of faith that I could make it work."
So, with her supportive husband and their son barely four months old, she founded Moore Consulting Group in 1992.
“The ‘Group’ in the name was really just me, myself and I,” she says. “I had no office, no phone, no computer, no marketing plan, no clients. I just said, ‘I will do this.’”
What Karen Moore lacked in resources, she made up for with her solid reputation and her many connections in the community. Within 10 days, she had five clients and one intern to help her manage the work. Fast forward two decades, and the firm is one of the top-ranked and fastest-growing public relations firms in the nation – recognized by O’Dwyer’s, Inc. 5000 and Florida Trend, among others.
The team has grown to include more than two dozen award-winning integrated communications experts and graphic artists, and the firm’s dozens of clients cross multiple states, industry sectors and niches including health care, Hispanic outreach, economic development, and retail. Under the daily direction of Senior Vice President Terrie Ard, the company's Dynamic Flexible Teams© provide personalized, top-level service to a growing list of clients.
As the firm began looking ahead to the next 20 years, Karen, her leadership team and the staff decided a new name was fitting. Moore Consulting Group became Moore Communications Group, a change that reflected the company's present array of services and expertise as well as its ambitious and strategic plans for the next 20 years.
Yet the firm remains true to its founder’s vision and beliefs.
“The values of this firm haven’t changed,” Karen says. “We live by ethical behavior, integrity and great customer service. I’ve always said that we will only take on clients if we believe in their products or services. We take ownership of what our clients do, and we consider them to be a part of the family that we have here at the firm. This business started as being a family, really. And it still is.”