MCG Blog
Innovation, Imagination and Impact
by Jim Hunt on May 17, 2013This week, Fast Company named Florida as the number one state in the U.S. for innovation. We Floridians may not be so surprised by the news and we will add it to the list of accolades including top tourist destination and best beaches. So what else would you need to entice you to check us out? Allow me to introduce you to a few incredible initiatives that are going on in Florida’s capital city, my home, Tallahassee. Innovation – The City of Tallahassee recently launched a great new app DigiTally that provides local citizens an electronic gateway for non-emergency customer service.……
READ United
by Shannon Colavecchio on May 09, 2013In less than 20 minutes, 17 first graders and one book about Curious George’s pizza-making mischief made my day. The best part? I know that this small investment of my time – part of the READ UNITED literacy initiative taking place in classrooms across the Big Bend this week – made those students just as happy. When I left the classroom, they were smiling and wide-eyed. They were giggling about sticky pizza dough and Curious George’s fence-climbing skills, and they wanted to tell me all about their favorite pizza – and their favorite books to read. For me and the……
2013 Session Recap: Winning Team, Winning for Clients
by Terrie Ard on May 08, 2013Nine advocacy clients. Sixty days. Each of them representing a long list of important policy issues – from equal access to oral cancer medication and the Governor’s priority tax break for businesses, to alimony changes that threatened the finances and well-being of women and children across the state. In each case, for every client, Moore Communications Group’s (MCG) Advocacy team brought home victories. Not only did those wins make our clients happy; they will make a positive difference in the lives of so many in Florida: cancer patients, business owners and job seekers, families, law enforcement officers, and more. The……
Crisis and Event Planning Merge to Create Something Beautiful
by Shannon Colavecchio on April 24, 2013Event Planning 101: Do not try to plan a large-scale event involving many logistics, more than 1,000 people, and dozens of businesses in less than a week’s time. Odds are, it won’t go well. Well, I broke that rule in a huge way on Sunday and defied the odds. And boy, was it a beautiful sight to behold. More than 1,000 runners, walkers and joggers gathered from near and far on Sunday afternoon here in Florida’s capital city to run the last 5.2 miles that most Boston Marathon runners didn’t get to finish because of the deadly, violent bombings. The……
This is Your Year: Getting Ready for Opening Day
by Eric Pounders on March 21, 2013“Champions do not become champions when they win the event, but in the hours, weeks, months and years they spend preparing for it. The victorious performance itself is merely the demonstration of their championship character.” ― Alan Armstrong When watching sports, I am often bothered when I hear someone call a great play lucky, because what they don’t understand is that “luck” is rooted in disciplined preparation. Athletes spend countless hours in the off-season rehearsing their reaction for every possible play and honing their strengths so that when the big game comes, they’re ready. That preparation is such a critical……
A Powerful Message
by Nanette Schimpf on March 15, 2013We, at Moore Communications Group, are blessed to meet amazing people on our journeys. Some of them teach us new lessons, while others reinforce tenants we hold to be true. Soon, I will get to see an old friend, who I met through our work with the Florida Sheriffs Association. Renee Napier, who lost her daughter Meagan to a drunk driver in May of 2002, has been traveling the nation telling high school students about the dangers of driving under the influence. No doubt, due to her tragedy and loss, Renee has a powerful story. She reminds me of one……
Fusion Coffee Shop Takeover
by Katie Spillman on March 14, 2013Last week, I had the pleasure of designing and organizing a media gathering in Atlanta that would appeal to both automotive writers and lifestyle journalists and social media influencers surrounding some of Ford Motor Company’s latest technologies available in the new 2013 Fusion. Our team designed this event to once again underscore a broader Ford story and share the fact that the company always goes further to keep safety a top priority. The idea behind the event was to highlight Ford’s new Driver Alert Technology and Lane Keeping System which senses when a driver may be displaying drowsy driving symptoms.……
Six Key Steps to Freshening Up Your Influencer Marketing Efforts
by Rebecca Mahony on February 28, 2013Jason Keath, a social media speaker and consultant, first bought the domain name SocialFresh.com in 2008, as he began to plan the first Social Fresh Conference in Charlotte NC. Originally, he wanted to Fresh Social, but the name was taken. In retrospect, he thinks that was probably a good thing. Jason began in the agency world as a creative person with an art degree. That evolved into more of a marketing strategy position. Later he became a social strategy person. Social Fresh tailors everything for marketers: PR pros, AD people and digital marketers. Influence is a huge ecosystem of push……
The New Self-Help
by Audrey Morris on February 13, 2013When I relocated to South Florida in late 2011, it took me more than a year to get back into a fitness routine. It wasn’t that I was uninterested or unmotivated, it was just that I couldn’t find anything that got me excited to sweat for 30-60 minutes a day. I don’t do gyms; however, if you look at my track record, it’s evident I like to pay for gyms that I never go to. I had a turning point. Right before the holidays, I received a Groupon for a CrossFit facility in my area. I receive offers for deeply……
Partner Up for Success
by Fernando Senra on February 07, 2013With each and every new project and client I work with, the need to develop a strategically integrated approach becomes more apparent. This also proves true for a well thought out event. In order to demonstrate the most comprehensive package, give full consideration to the varied partners and components that can make your event well rounded and present a unified front on any issue. I recently had the opportunity to take part in a unique event in Miami on behalf of my client, Ford Motor Company. The cause brought together a series of interested parties and partners to create an……