MCG Impact gets “On Pointe” working with Tallahassee Ballet

By: Katie Spillman on June 25, 2015

We were pleased to host the Tallahassee Ballet Board of Directors earlier this month for an Innovation Incubation session, as part of our MCG Impact program. Here, Katie Spillman talks about the importance of the arts.

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Tom’s of Maine: A Case Study in Corporate Social Responsibility

By: Fern Senra, APR on June 23, 2015

Many companies have begun to realize that giving back to the environment, community or other causes via corporate social responsibility (CSR) creates greater customer loyalty, employee pride and satisfied investors. This makes corporate social responsibility not only a smart decision for our environment, but also a viable business strategy for companies hoping to build a strong brand that will stand the test of time. One great example of this is Tom's of Maine. See how they incorporated CSR into their business from day 1.

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Corporate Social Responsibility — Do Well by Doing Good

By: Terrie Ard, APR, CPRC on June 18, 2015

In its most basic form, corporate social responsibility (CSR) is the devotion of a company’s time, money and support to social, environmental or economic welfare efforts. The goal of CSR efforts is not to add more funds to the corporate coffers, but simply to foster positive change in the world or the community. When done well, however, not only will a company bring about meaningful change outside its walls, but it will also reap other benefits. Read more about the four primary kinds of corporate social responsibility and what companies have established them as leaders in CSR.

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Branding Essentials: Takeaways from “Branding: We’ll Show You How”

Starting, maintaining or overhauling a brand for any company is a mountain of a task, especially with increasing reliance on social media strategies and the high demand for digital content. Local PR pros Terrie Ard and Amy McIlwain of Moore Communications Group chatted joined Patrick Gines, co-founder and creative director at Frame, about branding essentials. Read more about what they discussed.

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Bite-Sized Steps for Getting Started with Instagram

By: Amy McIlwain on June 11, 2015

With 300+ million users logging in each month and over 80 million photos uploaded every single day, Instagram is a social force to be reckoned with.Here are a few ways you can use Instagram in your social media efforts, without having to build a full-blown Instagram presence.

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Ten Top Apps for Business

By: Danelle Amos on June 09, 2015

Mobile applications (or “apps” for short) can make day-to-day interaction easier and more efficient — particularly in business. With more than a million smartphone apps out there, it can be hard to find the ones truly worth using, so we’ve compiled a list of our ten favorite business apps. As a bonus, most of the apps we like the best are free!

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Staying Alive: Why Your Advocacy Efforts Should Extend Beyond Session

By: Sarah Criser on May 13, 2015

When the 2015 Florida Legislative session ended abruptly with only 231 bills passed of the 1,500 filed, it has left many wondering how to keep their issues alive and at the forefront of lawmakers' minds. Here are five ways to continue your advocacy efforts over the next eight months.

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The Other Session Wrap Up

By: Nanette Schimpf, APR, CPRC on May 06, 2015

We all know the usual facts and figures from this year’s Florida legislative session, so Moore Communications Group and LobbyTools have partnered to bring you the “Other Session Wrap-Up.” From the exact hours spent on each chamber floor to the number of M&Ms devoured by hungry Capitol-goers, we bring you valuable statistics and entertaining tidbits you won’t find anywhere else.

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Why the Florida House Adjourned the 2015 Regular Session Early and What’s Next

By: Shannon Colavecchio on April 29, 2015

The state budget is technically the only bill the Florida House and Senate are required to pass each year during session. So when the House made the decision to adjourn the 2015 session three days early with no budget approved, many at the Capitol were left with a felling of "shock and awe." Check out a rundown of exactly what happened and what will happen next.

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Does Your Brand Stink? Smell Like a Rebrand, Man

By: Ashlee Weber on April 28, 2015

Why do companies rebrand? Big companies tweak their logos all the time. But complete rebranding is bigger than that. So how do you know when it is time to rebrand? Here are 5 reasons to consider a rebrand.

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