Websites: When to Know to Go In-House vs. External

By: Luke Thomas on August 27, 2015

More than 25 years ago the World Wide Web (www) was invented. We’ve come a long way since 1991 and an entire trade has spawned from advances in technology - web design and development, these are the internet pros that help to make your website stand apart from the rest. Here are a few questions to bring to the table at your next marketing strategy meeting.

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15 Tips for a Successful Social Media Campaign: Part 2

By: Daniel Gonzalez on August 25, 2015

Every day it seems like there is a new trendy app taking the world by storm. The games and gimmicks come and go, but it is social media that continues to grow. Although almost every business has a website these days, social media itself has become a platform that sets individuals, groups, and even business apart to the consumer. In Part 2 of the blog series we share with you an additional 5 tips on how to have a successful social media campaign.

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The Leader is a Servant

By: Nanette Schimpf, APR, CPRC on August 20, 2015

“The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant.” —Max DePree. Our very own Nanette Schimpf has been inducted as the new president of the Florida Public Relations Association Capital Chapter. Here she shares with us her thoughts and plans to serve our community in her new leadership role.

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Achieving PR Goals Through Media Events

By: Rachel Young on August 19, 2015

As PR professionals, we wear many different hats on a day-to-day basis, PR work is varied, but variety is the spice of life. One of the most sought-after aspects of the #prlife is media events. Learn how to thrive when hosting media events with these simple but effective steps to build a network that will make you highly valued as a PR/Media Relations professional.

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Adventure Is Out There: Marketing in Guatemala

By: Katie Plaia on August 11, 2015

This summer our intern Katie Plaia was selected to participate in in the Farmer-to-Farmer program organized by US Aid. Farmer-to-Farmer is a governmental program which provides assistance from US volunteers to various agribusinesses and farmers in developing countries.

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15 Tips for a Successful Social Media Campaign: Part 1

By: Katie Plaia on August 04, 2015

Social media has changed the way that we market businesses and interact with our consumers. In part one of this series, we will provide you with tips on how to make your social media campaign effective so that your consumer engagement can thrive.

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Going Vertical: A New Direction for Advertising

By: Rachel Fackender on July 30, 2015

Through popular messaging apps, an upward trend has taken off in advertising. Applications like Snapchat are utilizing a new form of ads solely because it makes engaging simple. Learn more here on the new trend that has the advertising world going vertical.

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The Power of the Hispanic Vote in the United States

Primary elections in the US are a ways away, but presidential candidates are already announcing their intentions to run. Now might be a good time to remind candidates and ourselves of the potential power Hispanics have at the voting booth. Yet while the potential power of the Hispanic vote in the US is strong, it remains untapped. Read more on the influence of the Hispanic vote.

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From Employees to Evangelists: How to Build a Loyal Team

By: Terrie Ard, APR, CPRC on July 23, 2015

It’s no secret that attracting and retaining the best talent is key to long-term business success. From the importance of a steady team to the hidden costs of high turnover, no company can afford to take their people for granted. Hiring and keeping great people is a passion area for me. At MCG, we firmly believe that fostering employee growth and loyalty begins on day one. Our culture of teamwork permeates everything we do, so it’s critical that we embrace each new employee immediately, and instill in them a passion to thrive and succeed. Learn three ways to bring an employee to an evangelist.

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Disrupt NY 2K15: Engineering a Greater Good

By: Donovan Parisi on July 17, 2015

As technology becomes progressively more ingrained into various aspects of our lives, a growing majority of people are familiar with the magical land known as “Silicon Valley.” Whether it is a reference to the popular HBO television show that portrays it as a Redbull fueled haven for geeks and nerds alike, or stories of smart water bottles and 3D-printed organs, our society is mesmerized by the progress and innovation that Silicon Valley represents.

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