Staying Alive: Why Your Advocacy Efforts Should Extend Beyond Session

By: Sarah Criser on May 13, 2015

When the 2015 Florida Legislative session ended abruptly with only 231 bills passed of the 1,500 filed, it has left many wondering how to keep their issues alive and at the forefront of lawmakers' minds. Here are five ways to continue your advocacy efforts over the next eight months.

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The Other Session Wrap Up

By: Nanette Schimpf, APR, CPRC on May 06, 2015

We all know the usual facts and figures from this year’s Florida legislative session, so Moore Communications Group and LobbyTools have partnered to bring you the “Other Session Wrap-Up.” From the exact hours spent on each chamber floor to the number of M&Ms devoured by hungry Capitol-goers, we bring you valuable statistics and entertaining tidbits you won’t find anywhere else.

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Why the Florida House Adjourned the 2015 Regular Session Early and What’s Next

By: Shannon Colavecchio on April 29, 2015

The state budget is technically the only bill the Florida House and Senate are required to pass each year during session. So when the House made the decision to adjourn the 2015 session three days early with no budget approved, many at the Capitol were left with a felling of "shock and awe." Check out a rundown of exactly what happened and what will happen next.

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Does Your Brand Stink? Smell Like a Rebrand, Man

By: Ashlee Weber on April 28, 2015

Why do companies rebrand? Big companies tweak their logos all the time. But complete rebranding is bigger than that. So how do you know when it is time to rebrand? Here are 5 reasons to consider a rebrand.

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What Consumers Want

By: Amy McIlwain on April 23, 2015

Consumer expectations from the brands with which they do business have changed dramatically with the advent of digital and social media. Gone are the days of marketing monologues, when brands preached their message and assumed their market would accept it as gospel. So, what do consumers want? They want to engage in a meaningful dialog with the brands they favor — and that means companies must do more listening and less talking. Read how you better engage with your audience.

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Engaging Your Employees as Brand Ambassadors

By: Jordan Jacobs, APR on April 21, 2015

Every brand needs ambassadors to grow and thrive. Granted, you’ll want your customers to rave about your organization, but there’s an even more powerful resource right in front of you — your employees. If you can engage your current workforce and transform them into ambassadors, your brand will soar to all-new heights. Here are the five keys to engaging employees.

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Meeting Users Where They Are

By: Darren Allen on April 20, 2015

You’ve been hearing for awhile now that making your website friendly for mobile users is important. If you haven’t gotten around to it, now is the time. The stakes are about to get a lot higher. Google has announced that beginning April 21, it’s expanding the use of mobile-friendliness as a ranking signal. Websites that aren’t easy to use on mobile devices will find themselves losing site rankings to their competition.

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MCG Takes Home 6 Awards at Local Image Awards Ceremony

By: Terrie Ard, APR, CPRC on April 20, 2015

The Capital Chapter of the Florida Public Relations Association hosted their annual local image award competition. Check out the list of the awards MCG team members received.

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5 Ways to Get Traction in the Marketplace

By: Terrie Ard, APR, CPRC on April 16, 2015

Knowing what consumers want from your brand is critical. The next step is to gain traction in the marketplace. By mastering these five key essentials, your brand will begin to grow and your business will start to see results.

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The 7 Key Elements of a Brand

By: Jordan Jacobs, APR on April 14, 2015

A brand is not what you say it is but rather what they say it is. If there’s one thing I've learned, it’s that branding is personal – to you and to your target audiences. You want to build a brand that represents your core values and service offerings, and one that resonates with your target audience. To do that, here is a quick checklist to ensure your brand has the right focus.

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