Back to the Future

By: Fernando Rodriguez on January 27, 2016

Disillusionment and despair may be prevalent and contagious, but so, too, are hope and optimism. – Sheryl Connelly

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It Feels Good to Give Back

By: Fern Senra-James, APR on December 03, 2015

The holiday season is a time to spend surrounded by family, friends and loved ones. However, for some, the most wonderful time of the year isn’t always quite so wonderful. Luckily, there are many opportunities to give back and make a difference in the lives of others right here in Tallahassee.

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Dos and Don’ts for Meeting with Elected Officials

By: Karen B. Moore, APR, CPRC on November 12, 2015

Whether you seek to advocate for a particular issue or express opposition to pending legislation, the best way to make your voice heard is to take your case directly to lawmakers — our senators and representatives. Here are a few additional tips to help ensure you have a meaningful meeting and leave a memorable impression.

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Dos and Don’ts for Working with the Media

By: Karen B. Moore, APR, CPRC on November 10, 2015

While a face-to-face meeting with individual lawmakers is the most direct way to get your voice heard, working with members of the media to reach those lawmakers is just as important. Successfully focus media attention on your issue and reach a much larger audience in order to garner attention and support from like-minded individuals!

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The State of Women-Owned Business

By: Karen B. Moore, APR, CPRC on November 05, 2015

It takes vision, dedication, and perseverance to be a successful entrepreneur. In the U.S., there are nearly 9.1 million female business leaders that employ more than 7 million workers and generate a revenue of $1.4 trillion.

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Awareness is Key to Change

By: Christie Childers on October 27, 2015

1 in 8 U.S. women will develop invasive breast cancer over the course of her lifetime. Breast Cancer Awareness Month’s goal is to make sure women are paying attention to their bodies and not ignoring potential symptoms, while bringing together these same women to advocate for finding a cure.

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For the Cure and the Cause

By: Allena Smith on October 21, 2015

Today, Breast Cancer Awareness has become a global social movement, but it wasn’t always this way. Today, women now have access to information and support systems, something that wouldn’t be possible without the awareness campaigns that have worked to get people talking about breast cancer.

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5 Hacks to Engage with Hispanics

By: Fernando Rodriguez on October 08, 2015

How can we effectively market to individuals who place such a large emphasis on their culture AND have the largest buying power in the U.S.? Here are 5 hacks to help you better understand and engage with the Hispanic customer.

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Is there an ROI to social strategy? YES.

By: Maggie Crowley on October 06, 2015

Your clients and prospects are looking for you via social; if you don’t appear online, consider yourself invisible.

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The Pinking of America

By: Terrie Ard, APR, CPRC on October 01, 2015

October is Breast Cancer Awareness Month. More people donate to breast cancer organizations than any other disease-related non-profits. How did pink become the color that represents our nation for a full month out of the year? The answer is simple, really: branding.

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