From August 2008
Rethinking Media Measurement
by Susannah Wesley on August 10, 2008I think we’re measuring our work the wrong way. Especially in the public relations world, I often see measurement based on media hits or calculated impressions…which mean little in tangible results for any client. When I media train clients in preparation for interviews, I always tell them to speak in visual terms for their audience. Rather than saying “100,000 square feet,” I encourage them to say “Bigger than the Super Wal-Mart”. But are we speaking in visual terms when explaining the results we work so hard for? As a PR professional, impressions mean very little to even me. Yes, I……
The Shrinking Press Corp
by Nanette Schimpf on August 01, 2008As Outlook downloads another 67 emails, the “names of the fallen” subject line catches my attention. Then I see the words “Miami Herald” and know that my friend has sent me a list of reporters, photographers and other good souls who have taken the buyouts that were announced a few weeks ago. Sad news for this PR professional who knows this is just the beginning. How do you sum up the talents, the funny moments, the many lifesaving and life-changing moments, and all the heart each of them poured into bringing us all those stories for all those years? A……