From September 2008
A bailout with benefits? You be the judge.
by Terrie Ard on September 30, 2008It is interesting times that we live in as Congress continues to debate a bailout that may (or may not) be the solution for America’s money crisis. As I find myself reading CNNmoney.com as a daily habit I received an interesting email from a friend—I was one of many that received this email as part of a mass distribution list. This email starts off with a salutation of “Hi Pals” from a Mr. T.J. Birkenmeier and I probably would have stopped reading at that point if it wasn’t for my friend bringing it up over dinner and the FSU vs.……
Advocacy in the Off Season
by Jamie Fortune on September 26, 2008One of the most rewarding parts of my job is working with clients to teach them how to communicate effectively with elected officials to educate or influence legislation. Our advocacy sessions can help clients increase support of a political issue, gain funding from state or local government or improve public awareness. During our advocacy training, we discuss goals and tactics for outreach, and it was encouraging to hear confirmation of those best practices directly from the mouth of a legislator. Recently, I attended meetings of groups who are interested in getting a head start on their advocacy for next year. ……
Strategic TV Ad Tactics for a High Tech World
by Krisita Burket on September 24, 2008You spend big bucks conducting market research and producing carefully crafted television advertisements—but who’s really watching your well thought out ads? In the age of new technology, marketers have found new obstacles in conveying their message to target audiences. Take for example the TIVO/DVR—I’m sure most, if not all, have a digital recording devise such as a TIVO/DVR (I know I love mine!), or are at least familiar with this type of technology; because according to TV ratings company Nielsen, the number of households with digital video recorders was 20.5 percent in October 2007, compared to 17.2 percent only a……