Unconventional PR

Recently I enjoyed working on a somewhat unconventional program to gain exposure for both the all-new Ford Flex and a local dealership, Tallahassee Ford Lincoln-Mercury. I coordinated a vehicle loan for local celebrity & WFLA morning show producer and anchor, Eric Eggers. Tallahassee Ford Lincoln Mercury didn’t give Eric just any Ford Flex – they gave him an “FSU Spirit Flex.” Eric drove the car for just over a week, showcasing it all around Tallahassee, including trivia nights he hosts weekly, his city recreation league soccer game, downtown election coverage, the grocery store, a popular local sports bar for the……

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