From March 2010
Workplace Wellness
by Shannon Colavecchio on March 31, 2010A healthy workplace is a productive workplace. A strong, energetic staff – no matter the type of business in which they work – is a staff that calls in sick less often and gets the job done more efficiently. Little wonder, then, that more and more companies are developing wellness programs that include everything from free gym memberships to in-house nutrition lessons and lunchtime yoga. Big companies even offer in-house gyms and cafeterias where all the food is clean and fresh enough to make a nutritionist swoon! The federal government understands the value of a healthy workforce, promoting wellness programs……
Communicating in 3-D
by Jim Hunt on March 31, 2010There is a growing attraction for the use of three dimensional effects, 3-D, in both movies and television of late. The recent blockbuster movie, Avatar demonstrated audiences are not deterred by having to wearing multi-colored lenses to experience depth perception on the big screen. The entertainment industry continues to expand 3-D viewing options through new televisions with features to bring three dimensional broadcasts into the home. While 3-D may be great for entertaining, I have found it to be extremely detrimental to successful communication. The 3-D communication I am referring to encompasses: Disruption, Diffusion and Distraction. Everywhere we turn in……
The View from the Winner’s Circle
by Jamie Fortune on March 31, 2010The stakes were high at the Florida Public Relations Association Capital Chapter Image Awards on March 31. Mint juleps flowed, hats were plentiful and Moore Consulting Group was a safe bet. This year’s Kentucky Derby theme was “Inside the Winners’ Circle: Tallahassee’s Best PR Talent” and recognized outstanding public relations programs in Florida. Moore Consulting Group was off to the races and turned down the homestretch with the following seven awards: American Lung Association “BreatheIn” Newsletter/Image Award Ford Motor Company’s My Key Tour/Award of Distinction Lilly: Access to Mental Health Services Training Program/Award of Distinction Employ Florida Banner Centers: Rebranding……
Bringing it each day at MCG
by Terrie Ard on March 31, 2010This week, as our leadership team conducted its quarterly strategic planning meeting to review and discuss our goals for the firm, many important thoughts came to mind on where we are and where we are going—as a team and as a firm. From ensuring job satisfaction for employees to providing the greatest resources to measure results for our clients, the goals and objectives are strategic and laser-focused. The overriding element of our strategic planning process is the appreciation that our greatest asset at MCG is our team. We often talk about our impressive team during business development pitches. We outline……
Looking at the Bigger Picture
by Fernando Senra on March 29, 2010We recently had the pleasure of working with the Florida Health Care Association in redesigning their website. This organization works tirelessly to advocate for those who care for our state’s elders. By providing their members with the information they need to stay current on state and federal rules and regulations, they allow their members to focus on what’s most important – providing quality care to those who need it. Keeping the members’ needs as the driver behind every change to the site is what kept us focused throughout the entire project. We knew this was not just a redesign; it……