From March 2011
How the NFL could learn from the Win/Win paradigm
by David Frady on March 31, 2011During one of the most economically troubled times in American history most businesses and even some states are doing everything they can to hang on by a thread. However, one of the most wildly successful brands in the world is on the verge of self inflicted collapse. The fiasco that is the NFL lockout is a group of billionaires fighting another group of millionaires over peanuts. In his book 7 Habits of Highly Effective People, Stephen Covey discusses the concept of “Win/Win” which is often misused as a win/lose in a pretty package. In Covey’s words, “Think Win-Win is about……
Building Your A-Team
by Jim Hunt on March 30, 2011Thanks to Netflix streaming movies online I am able to conveniently and inexpensively watch movies that I did not see during their first-run in the theatre. Such was the case for my recent viewing of The A-Team which was based on the TV adventure series of the same name. I was pleasantly surprised that the movie was action-packed and humorous throughout. Beyond the movie itself, the title got me to thinking about how and who we need to build our own A-Teams. When we think about our own A-Team, we tend to focus on our entity’s internal talent and bench……
MCG Marches for Babies
by Jamie Fortune on March 30, 2011One month from today, members of the Moore Consulting Group team will join over 1,500 individuals, families and community supporters when we participate in the 2011 Big Bend March of Dimes’ March for Babies. The walk will take place on Saturday, April 30 beginning at 9 a.m. on the campus of Tallahassee Community College. This year, our very own Karen Moore is serving as the event chair of the Big Bend March for Babies. We are so proud of her and the leadership she has shown to bring awareness to the fact that too many babies in our community are……
Unpredictability
by Alissa Bridges on March 30, 2011“Madness” is the absolute perfect word to describe this March and this year’s NCAA tournament. No one could have predicted the upsets this tournament has caused. Most bracket predictions had Duke, Kansas, Pitt and Ohio State reaching the Final Four. All of these teams were the number one seed and all of them have been knocked out. Out of the 5.9 million people who submitted their brackets for ESPN.com’s Tournament Challenge only two people managed to pick that UConn (3), Kentucky (4), Butler (8) and VCU (11) would reach the Final Four. This tournament has proven that anything can happen……
Truth in Advertising
by Shannon Colavecchio on March 28, 2011Truth in advertising. It sounds like such a cliché, but one of my favorite recent ad campaigns proves that honesty works with consumers and commercial-watchers. Last year Domino’s Pizza launched its “turnaround” campaign, in which the CEO invites customers to send in complaints, pictures of sloppily delivered pies, etc. – and basically concedes, “We screwed up. We need to get better.” Wow. A major company airs commercials that highlight its flaws and need for improvement?!? Imagine that. The campaign has been such a success, Domino’s is staying with it – the most recent being spots that highlight its new chicken……