From April 2011
The Production Perspective – Measuring Human Results
by Jim Hunt on April 30, 2011When is the best time to measure the results of your business operation? In business we tend to measure our operational results according to calendar benchmarks: monthly, quarterly or annually. While the calendar offers consistent time frames for tracking financial results, measuring the production results of your team’s work from a human perspective is best observed on a much more frequent basis. Gauging the true success of the collaborative efforts of your colleagues and associates is in essence a non-stop process every day and demands keen observation far beyond a quick review of the numbers. Morale, attitude, courtesy, ethics, engagement, compassion,……
Crowing the Kings and Queens of PR
by Jamie Fortune on April 29, 2011It was billed as an “Evening of Royalty” as the Florida Public Relations Association’s Capital Chapter gathered to recognize outstanding public relations programs during the 2011 Image Awards. Guests showed up in their royal best—crowns, tiaras and all—to witness the crowning of this year’s kings and queens of communication. But before the winners were announced, the Chapter honored Moore Consulting Group’s senior vice president Terrie Glover Ard, APR, CPRC with the Stanley Tait Professional Award for Service, the Capital Chapter’s highest, most prestigious honor. Terrie received the award for her outstanding and long lasting contributions to FPRA and to the……
Branding it Like Beckham
by David Frady on April 18, 2011For most athletes, brand power is contingent upon success on the field of play; if they perform well they will be compensated accordingly by their team. In the era of corporate sponsorships many of the world’s top athletes are paid more from endorsements than actually playing the game. For these athletes their success on the field has allowed them to endorse such products as golf clubs, shoes and even televisions. Some athletes, such as Anna Kournikova, achieve earning power from something even more valuable than on-field success, their sex appeal. There are a special few however, that can combine both on-field……
"Magic" Business Lessons
by Patrick Sheffield on April 13, 2011One of the biggest keys to success in business is meeting customers’ expectations. That’s a pretty obvious statement. However, if you want to thrive in today’s business world, you need to exceed expectations. Basketball legend and entrepreneur Earvin “Magic” Johnson refers to exceeding expectations as over-delivering. Johnson says “It’s not enough in this marketplace, in this economy, to just deliver. You’ve got to over-deliver.” By sticking to this and a few other principles, Johnson has enjoyed massive business success even in comparison to his Hall of Fame basketball career. In the business world, Johnson is known for successfully developing movie……
Mobilizing your Advocates
by Karen Moore on April 11, 2011Moore Consulting Group just completed a significant national research project assessing the engagement of healthcare advocates and third party organizations in influencing public policy. With more than 150 individual interviews, a significant amount of data was collected and analyzed. One of the interesting findings among many was the increased use of social media as an advocacy engagement strategy. Having conducted research for many of our healthcare clients for more than 10 years, I can say that the respondents in the 2011 research project have a much heightened awareness of the social media tools such as Facebook and Twitter and see……