From August 2012
Brand Ambassadors: Fresh and Credible
by Ayla Anderson on August 23, 2012Word-of-mouth (WOM) is one of the strongest and most effective forms of marketing. How many times a year do we buy a product or use a service because someone we trust told us how much they liked it? I know I do this countless times. When advertisers choose to use “real” spokespeople in their advertising campaigns, it is an effort to mimic WOM. However, finding the best brand ambassadors to create positive WOM for your campaign is easier said than done. In an article on Mashable.com, the author writes about how to screen ambassadors and speaks to the pros and……
TV Gets Social
by Patrick Sheffield on August 16, 2012For as long as television has been part of American life, it has been an inherently social activity. There were no doubt countless conversations generated by the 60 million people who watched Elvis Presley wiggle his hips on the Ed Sullivan Show or the 500 million who watched the moon landing. My parents’ generation still talks about Who Shot J.R. and millions of Americans gather to watch the Super Bowl each year. No matter the year, TV has two essential truths: first, people watch TV in groups and second, they talk about what they’ve watched. Until the arrival of social……
The Science Behind Success
by Jordan Jacobs on August 09, 2012Developing a communications campaign without taking the time to ask the gold question: What does success look like? is like getting in your car and asking Siri for directions without telling her where you want to go. At MCG, developing a strategically conceived communications campaign is a highly collaborative effort on the part of our team and our clients. We accomplish this through a process, unique to our communications agency, called Innovation Incubation. We begin the idea-hatching process with extensive research and development ranging from focus groups to phone polls and written surveys. But the most important aspect of Innovation……
One goal, four letters
by Nanette Schimpf on August 09, 2012I was so honored this month to join the ranks of powerhouse communicators and colleagues, Karen Moore and Terrie Ard, in achieving the highest accreditation in Florida for public relations practitioners. Earning my CPRC designation (Certified Public Relations Counselor) was one of those achievements that felt like earning a college diploma. Unlike the college experience, the CPRC is based solely on experience in the field. It was an affirmation that the strategy and recommendations I give as a practitioner are smart, strategic and senior-level. A few evenings of studying, when time is so precious, not to mention the five-hour exam……
Building a Brand of Teamwork
by Terrie Ard on August 01, 2012When you think of companies or organizations that have a strong sense of teamwork, who do you think of? Red Cross, the Marines, Habitat for Humanity, Wal-Mart? The fact is, each and every one of these companies mentions teamwork as part of their core competencies, as part of their overall mission statement. But, some are entirely more effective at using teamwork as a branding tool than others. Building a brand of teamwork has to be engineered from the inside, out and not the other way around. This means teamwork is reflected by your employees and elevates the level of service……