Posts by Audrey Morris
The New Self-Help
by Audrey Morris on February 13, 2013When I relocated to South Florida in late 2011, it took me more than a year to get back into a fitness routine. It wasn’t that I was uninterested or unmotivated, it was just that I couldn’t find anything that got me excited to sweat for 30-60 minutes a day. I don’t do gyms; however, if you look at my track record, it’s evident I like to pay for gyms that I never go to. I had a turning point. Right before the holidays, I received a Groupon for a CrossFit facility in my area. I receive offers for deeply……
The New Normal: Meet the Gillennial
by Audrey Morris on July 23, 2012One of the most inspiring moments I had in my career occurred a few years ago at a communications team meeting with Ford Motor Company in Dearborn, Michigan. It was on that day that I realized Ford is much bigger than a car company but it is in fact a company that has a finger on social, technological, economic, environmental and political arenas to better understand shifts that may influence consumers’ values, attitudes and behaviors. The company has charged Sheryl Connelly, Ford Global Trends and Futuring Manager to be the ring leader of all things “crystal ball” and through her……
The Automotive Love Affair: A 10-Year Snap Shot
by Audrey Morris on September 01, 2011As I approach nearly a decade of working in the automotive industry, I realized so much of what I’ve come to learn about the business world has been shaped by my unique perspective of America’s love affair with the automobile. When I was 15 years old, I realized that it was time to put a plan in place to ensure I had a vehicle of my own upon receiving my driver’s license. Of course, the underlying driver of that plan was to earn some money, and quick! I went (yes-went and not “online”) to the mall and applied for any……