Posts by Audrey Stone
Making the 'Net Work for the Networks
by Audrey Stone on August 20, 2010Many studies show TV and radio networks are in trouble these days due to advertisers increasingly shifting their budgets to social media and other untraditional forms of advertising. Is the sky falling for our network friends? Simply put, no. As a matter of fact, many believe there is an unprecedented opportunity for TV and radio audience engagement like none other because of our culture’s escalating utilization of social media. According to a recent Nielsen study, surfing the internet while watching television is increasingly becoming the norm. Simultaneously, savvy TV and radio programming encourage viewers/listeners to visit their stations website, join……
Time for Fun
by Audrey Stone on June 28, 2010I know I’m preaching to the choir here but our lives are busy. Our society faces incredible demands this day and age. We are expected to do more with less and we live in a 24/7 culture. Chores won’t do themselves, errands won’t run themselves, and the career ladder won’t climb itself. We have a huge laundry list of things that face us each day and it’s a wonder that we can even find the time to have fun. Yes, you read that right. You probably thought I was going to say “it’s a wonder we can find the time……
Try These on for Size
by Audrey Stone on May 28, 2010We all know Google has changed the way our world “does” technology. Just the fact that people have turned the word “Google” into a verb as in “I don’t know, Google it”, is a major testament to how it has truly shifted our culture. But I learned something the other night about Google while playing with my new cell phone that will radically change how we learn about the things we see every day. Google labs has launched the beta version of Google Goggles. According to Google, this technology “lets you use pictures taken with your mobile phone to search……
Can doing good do good things for your bottom line?
by Audrey Stone on April 28, 2010According to new research, absolutely! In today’s economy, making room for charitable contributions may be tougher to do than ever before, but I encourage you to think about the concept in a new way. According to recent studies conducted by a variety of research companies, a majority of Americans have indicated that they believe companies have a responsibility to support causes and that they are more likely to switch from one product or company if the company is perceived as being aligned with a good cause. What’s more, studies found that Americans are willing to pay more to purchase from……
Life-Long Learners
by Audrey Stone on March 11, 2010Recently, Moore Consulting Group hosted the second 10 in 2010 branding academy in partnership with The Tallahassee Democrat and the Greater Tallahassee Chamber of Commerce. During this session, we had the distinct pleasure of working with the leadership of The Magnolia School, a private, non-profit school celebrating 25 years of providing research-proven, themed-based education to create life-long learners. The Magnolia School is led by a group of dedicated staff and parent volunteers that are committed to providing this area with a unique alternative to the “typical” classroom setting. Their unswerving vision and our community’s eagerness for a fresh concept in……
Go Ask Alice
by Audrey Stone on December 30, 2009On August 22nd, 2009, my life was forever changed. Ever since I can remember, I have always had to commit a Saturday or a Sunday to shopping for household necessities, and as a result, I spent more money on things that weren’t a necessity (I’m an impulse buyer) and I waste precious weekend hours picking up lackluster items like paper towels and dish soap . But, on August 22nd, I learned about Alice.com, an online retail platform that is unlike anything I’ve experienced before. Imagine Alice.com as your online neighborhood drug store but better. The products are often less expensive……
The Power of Event Marketing
by Audrey Stone on July 09, 2009The Ford team at MCG just completed the Florida component of the Summer of Taurus 100 City Tour and I’m proud to announce it was a true success. The tour provided our team with the chance to debut two of the 2010 Ford Taurus models in eight different locations across the state, giving Floridians a sneak peak at the vehicle and one-on-one time with a Ford Executive from Dearborn, Michigan. While we secured exposure among the media, major opinion formers, and approximately 100,000 consumers, what made the entire experience worthwhile were the personal experiences of consumers that reiterated the impact……
The Social Media Fiesta
by Audrey Stone on May 13, 2009In today’s connected world, it seems everyone is making an effort to keep their life, opinions, and status updated in the social media world. Admittedly, some make the effort more than others but nevertheless, most recognize that this process is a way of life for many people. More and more businesses are recognizing the importance social media in their integrated communications strategy—but I believe Ford Motor Company’s Fiesta Movement epitomizes a business maximizing these efforts. The Fiesta Movement is Ford’s new campaign to promote the 2011 Fiesta coming to the United States. As part of the campaign, chosen “Agents” will……