Category: Branding
Building a Brand of Teamwork
by Terrie Ard on August 01, 2012When you think of companies or organizations that have a strong sense of teamwork, who do you think of? Red Cross, the Marines, Habitat for Humanity, Wal-Mart? The fact is, each and every one of these companies mentions teamwork as part of their core competencies, as part of their overall mission statement. But, some are entirely more effective at using teamwork as a branding tool than others. Building a brand of teamwork has to be engineered from the inside, out and not the other way around. This means teamwork is reflected by your employees and elevates the level of service……
The New Normal: Meet the Gillennial
by Audrey Morris on July 23, 2012One of the most inspiring moments I had in my career occurred a few years ago at a communications team meeting with Ford Motor Company in Dearborn, Michigan. It was on that day that I realized Ford is much bigger than a car company but it is in fact a company that has a finger on social, technological, economic, environmental and political arenas to better understand shifts that may influence consumers’ values, attitudes and behaviors. The company has charged Sheryl Connelly, Ford Global Trends and Futuring Manager to be the ring leader of all things “crystal ball” and through her……
Branding Served Right
by Shannon Colavecchio on October 07, 2011For a lesson in brand integrity, customer service and entrepreneurial zest, I need only eat a meal from Chef Donna at Reangthai, a family-owned Thai restaurant here in Tallahassee, Florida. Reangthai is one of those unassuming gems, a consistently delicious and warm restaurant tucked into a strip plaza off of a busy thoroughfare. It is easy to miss, yet for more than 15 years, diners have been filling the tiny culinary oasis. They come for the qualities that every business should strive to offer: Quality Consistency Personalized service Fair prices A happy staff There are only a dozen or so……
The Automotive Love Affair: A 10-Year Snap Shot
by Audrey Morris on September 01, 2011As I approach nearly a decade of working in the automotive industry, I realized so much of what I’ve come to learn about the business world has been shaped by my unique perspective of America’s love affair with the automobile. When I was 15 years old, I realized that it was time to put a plan in place to ensure I had a vehicle of my own upon receiving my driver’s license. Of course, the underlying driver of that plan was to earn some money, and quick! I went (yes-went and not “online”) to the mall and applied for any……
Triumphant Marketing
by Shannon Colavecchio on May 11, 2010How do you merge two well-recognized businesses – each with a loyal following – under one umbrella, in a way that allows each business to keep shining but makes the new “brand” just as much of a household name? Such was the conundrum facing Tallahassee chiropractor Dr. Cal Melton and his team when they recently came into Moore Consulting Group as part of MCG’s 10 in 2010 program that provides small businesses and local groups free marketing assistance. Dr. Cal, longtime owner of Downtown Chiropractic and Sports Development Center and Body Wisdom, plans to combine the popular and distinct businesses……