Category: Business Trends
My Ford Memory
by Fernando Rodriguez on August 20, 2011I love Miami! The architecture styles, the delicious food and the liveliness of its people remind me of my beloved Puerto Rico. During my most recent visit to the “magic city,” as part of Ford Motor Company’s Hispanic marketing efforts, I was able to attend Viernes Culturales (Cultural Friday’s). Held at Calle 8, better known as La Pequeña Habana. Viernes is the place to go to dance under the stars, go gallery hopping or relax sipping Cuban coffee or a mouth-watering mojito. In the middle of it all, two magnificent antique Ford vehicles flanked a 2012 Ford Focus, all part……
Minimalist Advertising
by Patrick Sheffield on July 18, 2011Consumers are exposed to thousands of advertisements every day. Whether on the internet, television, radio, public transportation, or on our highways, the mediums are endless. As advertisers look for more effective ways to break through the clutter and grab our attention, many are opting for a more understated approach in order to stand out. Minimalist print advertising aims to grab the readers’ attention with little copy, bare imagery and a witty message. The ads are put together in such a way that the lack of clutter grabs your attention while the clever set up holds it long enough for you……
Clients, Teamwork and Talent
by Karen Moore on March 15, 2011Moore Consulting Group had an outstanding year last year. Our revenue grew by more than 30 percent. Unbelievable! I give all the credit to this tremendous growth to our talented team. I wish I could say that we have a simple, single formula for success. Well, we don’t. It is really is a combination of factors—great clients, quality work focused on results, the right team, and our commitment to the mission and vision of this company. Sometimes you just need to stop and celebrate the successes. Congratulations team—you are awesome.…
Snowball
by Patrick Sheffield on January 27, 2011Warren Buffett once said, “Life is like a snowball. The important thing is finding wet snow and a really long hill.” Business, like life, can also be like a snowball. Sometimes that’s bad, other times good. I am happy to say that at Moore Consulting Group, the snowball effect is decidedly good. In recent days, we have begun to see hours of planning and hard work come together in breathtaking fashion. The energy in this office is palpable and for good reason. In the span of two weeks we have: Launched our latest community outreach program, 11 in 2011 Developed……
Big Issues for Small Business
by Karen Moore on October 14, 2010What are the top issues or concerns for small business right now? Well based on my conversations with more than two dozen small business CEOs last week here in Florida, it is (1) access to capital, and (2) the impact of the cost of healthcare reform. Both have also been identified by the Florida Chamber of Commerce Small Business Committee as top issues. To address the healthcare concern for those businesses located in the North Florida/South Georgia area, I recommend that you consider attending the Health Care Roundtable/ Regional Health Forum that is being sponsored by Our Region Tomorrow (ORT).……