Category: Crisis Communication
A crisis or an opportunity?
by Fernando Senra on September 27, 2012In today’s busy world we continuously see businesses, large and small, face their own struggles that can cause them quite a bit of grief. Sometimes the crisis revolves around a product, other times it may surround a decision made by the organization’s leadership or even an external factor of which the company had no control. Whatever the cause, one thing is for sure – a company’s reputation and public relations image can be jeopardized based on how they handle a crisis. Being prepared for the unexpected is in the best interest of any business, and part of this preparedness is……
Being Proactive in a Crisis: The Impact of the BP Oil Spill
by Karen Moore on May 07, 2010As oil from the Deepwater Horizon disaster continues to spew into the Gulf of Mexico, environmentalists and government officials are struggling to determine the extent of the damage to the ocean, its marine life, and to the health of beaches and shores that run from Florida to Texas. But just as important – and difficult to gauge – is how the oil spill will affect BP as a corporation and how it will impact important industries such as tourism, seafood and aquaculture that depend on healthy waters. From restaurants and surf shops to condo rentals and hotels, everyone is keeping……
Solutions that Stick
by Karen Moore on February 24, 2010I am not sure how it was when you grew up, but my father believed that duct tape was a solution to most problems. Of course, he was right most of the time. However, these days, I see many folks wanting do what I call “duct tape public relations.” That is when they say to me, “Karen, just do a little of your ‘PR stuff’”—as if that will just wrap up the problem and it will go away! Public relations efforts need to be strategic, integrated and cohesive. PR is not just fluff and stuff. Duct tape may have worked……
Storms on the Horizon
by Karen Moore on June 01, 2009June 1 began the 2009 hurricane season. Each year at this time, I look to my colleagues at Moore Consulting Group to see if we—and our clients—are ready for a potential disaster. As one of the top crisis communication firms in the country, I have seen firsthand what a natural disaster or human error can do to a company—from disrupting the lives of its employees to completely destroying the business—if they are not prepared to respond to an emergency. You need an up-to-date plan for how to handle your business during a crisis. Besides evacuation, HR, and fiscal concerns, your……
Is your business ready for the H1N1 crisis?
by Karen Moore on May 01, 2009If your business is like most, the employee discussion around the water cooler today is probably about the H1N1 or “swine flu” epidemic. So are you ready to deal with the issue if it should appear in your community or business? I believe every company should have an internal crisis communication plan. A recent Ragan survey found that 38 percent of 314 communicators polled didn’t use a crisis communications plan to speak with employees and the public about swine flu. For many, they just did not know what to say. So, if you are not sure what to say……