Category: Marketing
The New Normal: Meet the Gillennial
by Audrey Morris on July 23, 2012One of the most inspiring moments I had in my career occurred a few years ago at a communications team meeting with Ford Motor Company in Dearborn, Michigan. It was on that day that I realized Ford is much bigger than a car company but it is in fact a company that has a finger on social, technological, economic, environmental and political arenas to better understand shifts that may influence consumers’ values, attitudes and behaviors. The company has charged Sheryl Connelly, Ford Global Trends and Futuring Manager to be the ring leader of all things “crystal ball” and through her……
It’s all about the Presentation
by Patrick Sheffield on September 27, 2011Working in marketing and public relations and coming from a retail background, I find that I’m very critical of retail stores. I dissect every part of the shopping experience from customer service to presentation. More often than not I find something to fault the store for and face very little impulse to buy. There is one giant exception to this rule: The Fresh Market. From the moment I walk in the doors I’m the proverbial putty in corporate hands. Simply walking into the store makes me love drunk. They’ve got specials written on chalkboards at the entrance, colorful stacks of fresh……
Fine Tuning Your Instrument
by Katie Spillman on May 19, 2011I have never played an instrument in my life. Exceptions: spoons, tambourine, and recorder in the 4th grade. So when I scribbled down the addition of “Learn how to play guitar” to my list of life goals last year, I knew it was a tad ambitious. I was gifted my very first guitar for a Christmas/birthday present last year. My birthday is January 1, so I am often at the receiving end of gifts that serve as Merry Birthday presents. Not that I am complaining. Often times these dual-purpose gifts rock. And in this case, it literally does! My deep……
Starbucks Trenta: Super-Sized Marketing FAIL
by Shannon Colavecchio on January 31, 2011I love coffee. Admittedly, I am addicted to it. It fuels me through days here at Moore Consulting Group, sandwiched by early mornings and evenings working as a fitness instructor. But I would like to call “ridiculous” on Starbucks’ latest drink debut. At a bladder-bulging 31 ounces, the Trenta is 7 ounces more than the already-excessive Venti. It is more Big Gulp than Cup-O-Joe. And by May 7, it will be available for iced coffees, teas and lemonades in all U.S. Starbucks stores. I’m sure some caff-fiends are overjoyed at this news. But to me, this move represents a misstep……
Closing the Gap between Hispanics and Social Media
by Fernando Rodriguez on January 11, 2011The Internet has established its power to connect people and create community. Latinos value interdependence and community versus individuality; social media is a great way for U.S. Hispanics to participate in conversations with each other and for corporations to gain Hispanic consumers. Joe Kutchera, author of Latino Link: Building Brands Online with Hispanic Communities and Content, says that marketers should market to Hispanic consumers through social platforms because they are very active in their use of social media. The writing is on the wall U.S. Hispanics are the fastest-growing audience to embrace social networks, 54% of Hispanics who bought a……