Category: Social Media
TV Gets Social
by Patrick Sheffield on August 16, 2012For as long as television has been part of American life, it has been an inherently social activity. There were no doubt countless conversations generated by the 60 million people who watched Elvis Presley wiggle his hips on the Ed Sullivan Show or the 500 million who watched the moon landing. My parents’ generation still talks about Who Shot J.R. and millions of Americans gather to watch the Super Bowl each year. No matter the year, TV has two essential truths: first, people watch TV in groups and second, they talk about what they’ve watched. Until the arrival of social……
Tweeting from the Womb
by Shannon Colavecchio on October 27, 2011Baby Maddox had a Twitter following, and even his own Twitter account, before he ever entered this world kicking and screaming. In the months that he was “In Utero,” his mom Rachel built up a community of friends and even sort-of-strangers who affectionately followed her pregnancy updates and offered advice on everything from creating a baby registry to buying maternity clothes and picking the right car seat. We knew when her hunger kicked in and had her eating lunch before 11 am. Monthly Twitter pics were beautiful updates of her growing belly. Before long, the hashtags were born: #babytalk, #maddox……
MCG nominated for LATISM 2011 Award
by Jim Hunt on October 20, 2011Each year, Latinos in Social Media (LATISM), the largest nonprofit organization of Latinos engaged in social media, recognize leaders and organizations that are making strides in reaching Latinos through social media, from bloggers to businesses, non-profit and civic work. We are proud to announce that Moore Consulting Group has been nominated for a LATISM award! LATISM members nominated Moore Consulting for Best Marketing/PR Firm using Social Media to reach Latino(a)s. The nomination acknowledges the hard work and optimal performance of our group in the Latino community. We’re blown away at having our talents recognized alongside such amazing people and groups.……
Engaging the Connected Consumer
by Terrie Ard on August 18, 2011A common question I get asked is “how can I build my brand.” In fact, a good friend that owns Tricon Builders, a local residential and commercial builder, recently called me with some insightful branding questions. So Noel Nash, here are some of your branding answers. When it comes to building a brand, companies need to look no further than social media. In fact, StevensGouldPincus released survey results last week reporting the top reason corporations are turning to social media is for their brand building. This is followed in order by: dialogue with their customer, enhancing reputation, selling products and……
Can I Be Your Friend?
by Jamie Fortune on June 23, 2011Have you ever really thought about the terminology we use in our online lives? We regularly “like,” “poke” and “follow” without a second thought. In real life, would we ever “ignore” someone who wanted to become a “friend”? Well, perhaps. This video is a hilarious look at our digital dialect and a reminder of how these silly these terms can sound offline. Can I Be Your Friend…