Category: The Big Picture
Culture of Innovation
by Karen Moore on May 01, 2012“Never before in history has innovation offered promise of so much to so many in so short a time,” quote from Bill Gates. Having a corporate culture of innovation is vital to successful 21st century entrepreneurship. Here at Moore we are expanding our commitment to innovation. If you are thinking about moving your company in that direction, here are my top three thoughts from our current innovation journey: Make sure commitment begins from the top and is spread throughout the organization. Everyone in the organization needs to feel responsible, and accountable for, its success. Understand that the transition from a……
Timeless Treasures for Lasting Words
by Karen Moore on April 16, 2012This year marks the 400th anniversary of the King James Bible and the 350th birthday of another magnificent monument—the 1662 Book of Common Prayer (BCP). The 1662 edition is rich in language that speaks to the heart and soul—it is meant to be read out loud. The familiar cadences are beautiful, soothing, direct and impactful. Although there have been numerous editions of the BCP, you may recognize text from the 1662 edition. At the royal wedding of Prince William and Catherine Middleton, they chose Cranmer’s “Solemnization of Matrimony” liturgy for their marriage vows in Westminster Abbey. The familiar: “To have……
Spring Cleaning
by Ayla Anderson on March 09, 2012This is the time of year when we all “spring forward” onto the beach, hiking trails and gardening section at Lowes or Home Depot. After March 10, the sun will set around 8:30 p.m. in the Florida panhandle. I look forward to the days when I can jog after work in the daylight, reducing my chance of injury. I also look forward to the melatonin being postponed from engaging my sleep receptors at 6:30 p.m. There is one more cliché to springtime – spring cleaning. Ah, the joys of organizing closets, cleaning out refrigerators and dusting behind wall art. If……
One of These Things is Not Like The Other.
by Jesus Gonzalez on February 24, 2012TIME Magazine covers make you think. Their latest design depicting the faces of US Latino Voters will do that to you. Except, this time, the provocation won’t come from the intended message. The real thinker comes when you find out that one of the models depicted on the cover isn’t Latino at all. He’s Chinese-American. Although TIME admitted to the error and apologized, the misrepresentation brings up an insight that marketers would find best to remember: US Hispanics pan across cultural dimensions that reach beyond languages, regions and skin tone. Targeting US Hispanics, and any other market, takes insight. What……
Listening to your Customers
by Shannon Colavecchio on February 14, 2012I have a love-hate relationship with this small town of Tallahassee – sometimes finding it maddeningly tiny. But today on Valentine’s Day I am reminded why I mostly love it. Tallahassee is full of independent small businesses that do their best to serve customers well, and in a unique way. Bagelheads is one of those businesses, using the power of social media and the passionate word of mouth of their dedicated customers to thrive. My friend Rachel last week sent out a Tweet wondering aloud what she should get for her baby’s Growing Room daycare teachers as a Valentine’s Day……