Minimalist Advertisingby Patrick Sheffield on July 18, 2011
Consumers are exposed to thousands of advertisements every day. Whether on the internet, television, radio, public transportation, or on our highways, the mediums are endless. As advertisers look for more effective ways to break through the clutter and grab our attention, many are opting for a more understated approach in order to stand out.
Minimalist print advertising aims to grab the readers’ attention with little copy, bare imagery and a witty message. The ads are put together in such a way that the lack of clutter grabs your attention while the clever set up holds it long enough for you to take in the full message. The ads are sometimes edgy and usually very smart. Bored Panda and Inspired Mag provide great examples.
So what do you think, do minimalist ads catch your attention? More importantly, would they work for your client?