Try These on for Size
by Audrey Stone on May 28, 2010We all know Google has changed the way our world “does” technology. Just the fact that people have turned the word “Google” into a verb as in “I don’t know, Google it”, is a major testament to how it has truly shifted our culture. But I learned something the other night about Google while playing with my new cell phone that will radically change how we learn about the things we see every day.
Google labs has launched the beta version of Google Goggles. According to Google, this technology “lets you use pictures taken with your mobile phone to search the web. It’s ideal for things that aren’t easy to describe in words. There’s no need to type or speak your query - all you have to do is open the app, snap a picture, and wait for your search results.”
Imagine, you’re in an unfamiliar town and want to learn more about the restaurant you just passed on the sidewalk or the landmark in the center of the community park. Just point, snap and view your search results in a matter of seconds.
Information at your fingertips without typing a single word. That’s a game-changer.
I can only imagine what’s to come for the future of online search and content. This is a perfect example of just how important it is to have a strong and well-managed online presence. After all, Google has created such a powerful engine to ensure that if someone is looking for information, they will find it. Be certain that you are there and that people see what you want them to see.



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