Tag: 10 In 2010
10 in 2010
by Terrie Ard on January 13, 2010Near the door above the light switch in my office is a sign that simply reads, “Believe.” This sign is a reminder each day as I leave my office to focus on the positive and have faith that what I set my mind to can be achieved. At a time when job loss is at a record high, the economy is suffering and businesses are impacted daily, this sign has more meaning than ever for the work we do at Moore Consulting Group—whether it is an advocacy campaign to ensure Congress passes responsible health reform or helping a local small……
The TasteBudz Buzz
by Liz Giroux on March 09, 2010On a recent visit to local catering company TasteBudz, MCG’s first 10 in 2010 participant, I had the chance to catch up with Judy, TasteBudz owner and chef extraordinaire, on everything she and her team have been working on since their session back in January. Judy and I have been working together on designing her new e-newsletter, so I already knew how eager she was to start implementing tactics from her communications plan. What I did not know, however, was just how fast she hit the ground running! Over a big plate of Mexican lasagna, a peachy bean pot, quinoa……
Life-Long Learners
by Audrey Stone on March 11, 2010Recently, Moore Consulting Group hosted the second 10 in 2010 branding academy in partnership with The Tallahassee Democrat and the Greater Tallahassee Chamber of Commerce. During this session, we had the distinct pleasure of working with the leadership of The Magnolia School, a private, non-profit school celebrating 25 years of providing research-proven, themed-based education to create life-long learners. The Magnolia School is led by a group of dedicated staff and parent volunteers that are committed to providing this area with a unique alternative to the “typical” classroom setting. Their unswerving vision and our community’s eagerness for a fresh concept in……
Can doing good do good things for your bottom line?
by Audrey Stone on April 28, 2010According to new research, absolutely! In today’s economy, making room for charitable contributions may be tougher to do than ever before, but I encourage you to think about the concept in a new way. According to recent studies conducted by a variety of research companies, a majority of Americans have indicated that they believe companies have a responsibility to support causes and that they are more likely to switch from one product or company if the company is perceived as being aligned with a good cause. What’s more, studies found that Americans are willing to pay more to purchase from……
Triumphant Marketing
by Shannon Colavecchio on May 11, 2010How do you merge two well-recognized businesses – each with a loyal following – under one umbrella, in a way that allows each business to keep shining but makes the new “brand” just as much of a household name? Such was the conundrum facing Tallahassee chiropractor Dr. Cal Melton and his team when they recently came into Moore Consulting Group as part of MCG’s 10 in 2010 program that provides small businesses and local groups free marketing assistance. Dr. Cal, longtime owner of Downtown Chiropractic and Sports Development Center and Body Wisdom, plans to combine the popular and distinct businesses……