Tag: Advertising
Strategic TV Ad Tactics for a High Tech World
by Krisita Burket on September 24, 2008You spend big bucks conducting market research and producing carefully crafted television advertisements—but who’s really watching your well thought out ads? In the age of new technology, marketers have found new obstacles in conveying their message to target audiences. Take for example the TIVO/DVR—I’m sure most, if not all, have a digital recording devise such as a TIVO/DVR (I know I love mine!), or are at least familiar with this type of technology; because according to TV ratings company Nielsen, the number of households with digital video recorders was 20.5 percent in October 2007, compared to 17.2 percent only a……
Downhill…Advertising?
by Fernando Senra on February 18, 2010Every two years I look forward to the Olympic games- winter or summer, it doesn’t really matter. It’s really interesting to look at how these Olympians are marketed before, during and after the games. You can find ski jumpers on the packaging of hot cocoa mixes, figure skaters on soup advertisements, they’re everywhere! Olympians, like so many other professional athletes, are a brand and a way to sell a product. In contrast to the individual and more personal ads, you have what I like to call the one-man band approach. During the ski jump event I watched over the weekend,……
Planning Your Ad Placement
by Karen Moore on June 02, 2010When small businesses are developing their communications and marketing plans, it is useful to know where people are getting their information about your product and/or service. While formal research is always a wise investment, the Internet offers some additional valuable resources for gathering good data. I thought I would pass on information from this month’s survey by Google of the list of the largest 1,000 sites worldwide, based on unique visitors to the site, as measured by Ad Planner. This list is updated monthly as new Ad Planner datasets are released. The list defines sites as top-level domains. I listed below……
Making the 'Net Work for the Networks
by Audrey Stone on August 20, 2010Many studies show TV and radio networks are in trouble these days due to advertisers increasingly shifting their budgets to social media and other untraditional forms of advertising. Is the sky falling for our network friends? Simply put, no. As a matter of fact, many believe there is an unprecedented opportunity for TV and radio audience engagement like none other because of our culture’s escalating utilization of social media. According to a recent Nielsen study, surfing the internet while watching television is increasingly becoming the norm. Simultaneously, savvy TV and radio programming encourage viewers/listeners to visit their stations website, join……
Minimalist Advertising
by Patrick Sheffield on July 18, 2011Consumers are exposed to thousands of advertisements every day. Whether on the internet, television, radio, public transportation, or on our highways, the mediums are endless. As advertisers look for more effective ways to break through the clutter and grab our attention, many are opting for a more understated approach in order to stand out. Minimalist print advertising aims to grab the readers’ attention with little copy, bare imagery and a witty message. The ads are put together in such a way that the lack of clutter grabs your attention while the clever set up holds it long enough for you……