Tag: Ford
Ford Flexs with Innovation and Fashion
by Susannah Wesley on July 15, 2008I recently met Peter Horberry at a media event in New York City. As Executive Director of Design for Ford of the Americas, he is the person ultimately responsible for the design of Ford’s newest crossover, the 2009 Flex. I fell in love with the Flex last year during auto show season, before your average consumer knew it existed. It is very stylish, has great features and best gas mileage of any vehicle in its class, but it got my attention because it is different than anything on the road. It’s noticeable—people honk and ask questions about it at stoplights.……
Unconventional PR
by Krisita Burket on December 05, 2008Recently I enjoyed working on a somewhat unconventional program to gain exposure for both the all-new Ford Flex and a local dealership, Tallahassee Ford Lincoln-Mercury. I coordinated a vehicle loan for local celebrity & WFLA morning show producer and anchor, Eric Eggers. Tallahassee Ford Lincoln Mercury didn’t give Eric just any Ford Flex – they gave him an “FSU Spirit Flex.” Eric drove the car for just over a week, showcasing it all around Tallahassee, including trivia nights he hosts weekly, his city recreation league soccer game, downtown election coverage, the grocery store, a popular local sports bar for the……
The Social Media Fiesta
by Audrey Stone on May 13, 2009In today’s connected world, it seems everyone is making an effort to keep their life, opinions, and status updated in the social media world. Admittedly, some make the effort more than others but nevertheless, most recognize that this process is a way of life for many people. More and more businesses are recognizing the importance social media in their integrated communications strategy—but I believe Ford Motor Company’s Fiesta Movement epitomizes a business maximizing these efforts. The Fiesta Movement is Ford’s new campaign to promote the 2011 Fiesta coming to the United States. As part of the campaign, chosen “Agents” will……
The Power of Event Marketing
by Audrey Stone on July 09, 2009The Ford team at MCG just completed the Florida component of the Summer of Taurus 100 City Tour and I’m proud to announce it was a true success. The tour provided our team with the chance to debut two of the 2010 Ford Taurus models in eight different locations across the state, giving Floridians a sneak peak at the vehicle and one-on-one time with a Ford Executive from Dearborn, Michigan. While we secured exposure among the media, major opinion formers, and approximately 100,000 consumers, what made the entire experience worthwhile were the personal experiences of consumers that reiterated the impact……
Representing an American Icon
by Terrie Ard on December 17, 2009This week I had the opportunity, with my colleague Audrey Stone, to brainstorm with some of the best and brightest in the communications industry at Ford World Headquarters in Dearborn, Michigan. This team, led by Ray Day, vice president of communications has accomplished some of the most brilliant work in the industry this past year—work that will be great case studies of how to transform a company facing some of the biggest business challenges in a tough economy. As we recognized the great work of the past year and strategized on the opportunities ahead for 2010, I was so humbled……