Tag: Marketing
It Takes Two…
by Jim Hunt on April 16, 2009/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} “It takes two…to make a dream come true.” Motown legend Marvin Gaye and Kim Weston recorded these hit lyrics back in 1966; the tune remains a classic today. The lyrics may be truer than ever when you think about mixing new and traditional media; this thought struck me right in the eye last week while I was standing in line at a local Starbucks in Tallahassee.……
Marketing Weird
by Richard Moore on April 23, 2009A while back I received a book called Weird Florida by Charlie Carlson. The book showcases all the weird tourist attractions and weird natural phenomena in Florida, which was interesting to me because I grew up in Florida and took a lot of these attractions and natural features for granted. Near Orlando where I grew up there was Gatorland, whose entrance was a wide gaping alligator mouth made out of concrete, jutting out toward U.S. 441. From 1960 through 1980, before the Florida Alligator made a comeback, Gatorland was the place to see live, big alligators. At one time, you could even buy……
Cooking up Success
by Emily Read on November 18, 2009I love to cook. A hot, home-cooked meal bubbles on my stove nearly every night, as I feel great pride in concocting a dish that is healthy, delicious and takes little time to prepare. While most of my favorite meals are from cookbooks, I find I follow very few to the letter. In fact, I tend to believe that most recipes are better when adapted to one’s own taste. However, cooking for a crowd requires a bit more consideration. As I prepared Cincinnati Turkey Chili for dinner with my in-laws last week, I contemplated the amount of spices and vegetables……
Going to Market
by Karen Moore on February 02, 2010I had a meeting recently with the national CEO of a healthcare advocacy organization. This organization has been in existence for many years and is greatly valued for its education and outreach to patients, providers, caregivers, etc. I was asked, “If you could give me one piece of marketing advice to take this organization to the next level, what would it be?” Well, I immediately thought of about 50 suggestions, but I asked to first see their marketing plan. The reaction was a blank stare. Then, the questions began: “What marketing plan? …Isn’t that for big businesses like Ford, Coke and Microsoft?” “We……
Bringing it each day at MCG
by Terrie Ard on March 31, 2010This week, as our leadership team conducted its quarterly strategic planning meeting to review and discuss our goals for the firm, many important thoughts came to mind on where we are and where we are going—as a team and as a firm. From ensuring job satisfaction for employees to providing the greatest resources to measure results for our clients, the goals and objectives are strategic and laser-focused. The overriding element of our strategic planning process is the appreciation that our greatest asset at MCG is our team. We often talk about our impressive team during business development pitches. We outline……