Tag: Social Media
A lesson from the presidential election
by Terrie Ard on November 06, 2008Regardless of how you voted, most communications professionals would agree President-elect Barack Obama’s communications strategy played an integral part to propel him to victory. The communications strategy was built around the product of a charismatic, well-spoken individual with the message of “change.” But even more important—which will be a case study for years to come— is the grassroots campaign from the ground up via social media. The internet was used successfully for both fundraising efforts and volunteer field work. With consistent, clear and confident communications Obama campaign managers were brilliant in their grassroots approach and communications strategy, motivating their target audience……
Slamming the Spammers
by Nanette Schimpf on November 25, 2008Spam is something we have to deal with, but I (like millions of others out there) are thrilled with the Facebook verdict. Facebook won $873 million in damages from a spammer, the largest award to date under the Can-Spam Act. Rock on! Surely they will not collect most of it. But talk about a deterrent. Social media sites provide an entirely new platform for spammers (and other unethical companies). Content on social media sites continues to climb, and spammers are inventing new ways to get around the spam filters. Their latest strategy is to leave unique comments that make them seem……
It Takes Two…
by Jim Hunt on April 16, 2009/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} “It takes two…to make a dream come true.” Motown legend Marvin Gaye and Kim Weston recorded these hit lyrics back in 1966; the tune remains a classic today. The lyrics may be truer than ever when you think about mixing new and traditional media; this thought struck me right in the eye last week while I was standing in line at a local Starbucks in Tallahassee.……
The Social Media Fiesta
by Audrey Stone on May 13, 2009In today’s connected world, it seems everyone is making an effort to keep their life, opinions, and status updated in the social media world. Admittedly, some make the effort more than others but nevertheless, most recognize that this process is a way of life for many people. More and more businesses are recognizing the importance social media in their integrated communications strategy—but I believe Ford Motor Company’s Fiesta Movement epitomizes a business maximizing these efforts. The Fiesta Movement is Ford’s new campaign to promote the 2011 Fiesta coming to the United States. As part of the campaign, chosen “Agents” will……
Innovation Making Impact
by Jim Hunt on May 31, 2009Would a two-way conversation conducted online engage your target audience? How valuable would it be to talk with your online audience instead of at them? What would even be better was if your website offered the capability to talk to different people in different ways. As the use of social media continues to expand, the opportunity of having two-way conversations with online audiences increases in value. While most social media sites allow for audiences to respond, imagine being able to talk and reply to audience questions differently, depending on their answers. An innovative new social media tool, the wahi, is……