At Moore Communications Group, we know that with every client come unique needs, circumstances, strengths and challenges. A cookie-cutter communications approach simply won’t cut it.
That’s why we take a three-pronged approach for getting to know, and servicing, each and every MCG client. This is the MCG way, unique to our firm and exclusive to our clients. This is the way to get results.
We connect our team of people with their passions and areas of expertise. This personal connection to our work ignites creativity and is where ideas culminate into action. What our clients experience is the dedication of a committed Dynamic Flexible Team© (DFT) that brings together individual strengths to make a unique force of brainpower.
Our DFT model is our proven approach to teamwork that enhances client and employee satisfaction—and results. Clients are paired with team members armed with expertise in related industries and communications segments key to the client’s specific integrated communications needs. Each DFT is composed of personality types, that when meshed together, ensure team success. From Groundbreaking Thinkers and Dreamy Idealists to Spontaneous Idealists and Determined Realists, your DFT will be the perfect fit.
Each MCG client has its own Dynamic Flexible Team dedicated to their success. The result is personal. We expect excellence from ourselves and deliver nothing less for our clients.
Developing a communications campaign is a highly collaborative effort on the part of the Moore Communications Group team and our clients. This process is both formal in what we accomplish, and informal as we allow innovation and testing of new ideas.
With any new campaign, our team initiates the process with extensive research and development ranging from focus groups to phone polls and written surveys. But the most important aspect of Innovation Incubation is the interaction you will experience with our team as we brainstorm, uncover strengths and opportunities, and delve into the weaknesses and possible threats. Project details are outlined and answers are unveiled to the golden question: What does success look like? From there we develop a communications plan with goals, target audiences, key messages, strategies, tactics, measurement and more.
With Innovation Incubation you can count on a calculated, fully developed approach to your communications campaign that will be the springboard to success.
Clients receive guided Strategic Ideation sessions, increasing the return on creativity to support both innovation and problem solving. The benefits of our Ideation sessions include:
We understand that for creativity to be useful it requires both individual thinking and thinking in teams. That is why we engage our full team in Ideation sessions utilizing Mind Maps—a diagram used to represent words, ideas, tasks or other items linked to and arranged around a central key word or idea. We use Mind Maps as an idea-generation tool to visualize, structure and classify ideas, and as an aid in organization, problem solving, decision making, and writing.
By presenting ideas in a radial, graphical, non-linear manner, our Mind Maps encourage a brainstorming approach with both lateral and divergent thinking to connect our clients to new concepts that drive innovation.