Author: David Soto

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Digital Marketing and PR Industry Monthly Update for June 2016

June gave us some big news in social media and online marketing. Some brands also had their hands full with branding...

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The Value of UX

The Value of UX: Driving real value in your company by focusing on the user experience.

Take a look at a recent list of top innovative companies leading the marketplace - Apple, Google, Tesla Motors, Microsoft...

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PR and Marketing Industry Weekly Update – April 19th

Let’s take a look at all the big stories that went down over the last week that might be influencing this week...

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For the Cure and the Cause

Today, Breast Cancer Awareness has become a global social movement, but it wasn’t always this way. Today, women now have access to information and support systems, something that wouldn’t be possible without the awareness campaigns that have worked to get people talking about breast cancer.

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Adventure Is Out There: Marketing in Guatemala

This summer our intern Katie Plaia was selected to participate in in the Farmer-to-Farmer program organized by US Aid. Farmer-to-Farmer is a governmental program which provides assistance from US volunteers to various agribusinesses and farmers in developing countries.

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15 Tips for a Successful Social Media Campaign: Part 1

Social media has changed the way that we market businesses and interact with our consumers. In part one of this series, we will provide you with tips on how to make your social media campaign effective so that your consumer engagement can thrive.

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LinkedIn Profile Optimization Checklist

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Digital Marketing Essentials

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Social Media Financial Compliance Guide

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Branding Essentials

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