At the end of each year, it’s often customary to take inventory of the previous 12 months and analyze how you’ve moved the needle in both your personal and professional lives. Have I accomplished goals I set for myself?
Many companies have begun to realize that giving back to the environment, community or other causes via corporate social responsibility (CSR) creates greater customer loyalty, employee pride and satisfied investors. This makes corporate social responsibility not only a smart decision for our environment, but also a viable business strategy for companies hoping to build a strong brand that will stand the test of time. One great example of this is Tom's of Maine. See how they incorporated CSR into their business from day 1.
Each November we take a day to honor our veterans – the men and women who gave of themselves selflessly to protect the rights and freedoms we enjoy each and every day in our country. To mark this observance, I couldn’t think of a more personal way to honor those who served valiantly during WWII, than to write them a letter. I’m proud of the effort we’re leading at MCG this month where we’ll each write a thank you letter to a WWII veteran and encourage our community to do the same.
What makes you special? This is a question we’ve heard since childhood and one we consistently ask ourselves throughout our lives. We are told each person has a certain something – a gift – that makes us stand out from the rest and it’s up to us to find it in ourselves. It’s an incredible moment of realization when we figure it out. We feel empowered with a strong sense of identity and we want to shout it from the rooftops!
The holiday seasons are always filled with community events, friends and family, and an overall feeling of wanting to do more for those around you, January can be a bit of a shock. While the parties have stopped and the cakes and cookies are no longer piling up on the kitchen counter, one thing we should hold on to throughout the year is the act of giving back to better the lives of those around us.
With each and every new project and client I work with, the need to develop a strategically integrated approach becomes more apparent. This also proves true for a well thought out event. In order to demonstrate the most comprehensive package, give full consideration to the varied partners and components that can make your event well rounded and present a unified front on any issue.