Author: Fernando Rodriguez

Speak Softly

I am an introvert. I discovered this after reading . People are frequently unaware, like I was, that they’re introverts – especially if they’re not shy — because they may not realize that being an introvert is about more than just cultivating time alone.

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Back to the Future

Disillusionment and despair may be prevalent and contagious, but so, too, are hope and optimism. – Sheryl Connelly

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5 Hacks to Engage with Hispanics

How can we effectively market to individuals who place such a large emphasis on their culture AND have the largest buying power in the U.S.? Here are 5 hacks to help you better understand and engage with the Hispanic customer.

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Celebremos Hispanic Heritage Month

Are you ready to tap into the largest non-white group within the U.S with buying power that exceeds $1.5 trillion? MCG Latino wants to provide you with three insights that will put you on the right path to engage with Hispanic consumers.

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The Power of the Hispanic Vote in the United States

Primary elections in the US are a ways away, but presidential candidates are already announcing their intentions to run. Now might be a good time to remind candidates and ourselves of the potential power Hispanics have at the voting booth. Yet while the potential power of the Hispanic vote in the US is strong, it remains untapped. Read more on the influence of the Hispanic vote.

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Five Tips for Impactful Creative Collaboration

When Tallahassee Magazine called on local integrated communications agencies to submit their best design ideas for the magazine's November/December cover, MCG did more than answer. Our creative team sought to design an interactive cover that would appeal to all the reader’s senses. Here are some practical ways that we (and you) can pull off successful community campaigns.

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Fernando Rodriguez

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For the LOVE of the Cities: Tallahassee

Love is a worn-out word. I couldn’t count how many times I’ve heard somebody say, “I love my triple grande caramel macchiato” or my wife ask me “Don’t you love how these jeans fit me?” For those reasons, I was skeptical when I opened the email that read Register to Attend the For the Love of Cities: Tallahassee + Leon County Workshop. I was invited to attend this interactive workshop sponsored by Leon County, the City of Tallahassee, Village Square and Knight Creative Communities Institute (KCCI). The guest speaker was author Peter Kageyama, who has spoken all over the world about bottom up community development and the amazing people that are making change happen.

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Tallahassee Tiene la Música por Dentro

What happens when you combine Latino music, Hispanic food trucks and a dance floor in the middle of Downtown Tallahassee? A Tally Fiesta! The Florida Hispanic Professionals Association and the Tallahassee Downtown Improvement Authority organized the largest Hispanic gathering held in the downtown area to kick off Hispanic Heritage Month.

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My 7-Up Moment

This blog is an excerpt of a recent presentation at Florida State’s University, Florida Public Relations Student Chapter. Recently Facebook introduced Timeline, a radical new profile page that provides a…

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