Author: Shannon Colavecchio

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Three Ways to Reach Your Customers with Endorsements

Even the strongest brands look to identify new ways to create surround sound in the marketplace. For products or organizations trying to amplify their message to as many people as…

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Wall sits and healthy snacks

5 Tips for Building a Healthy Workplace

Energy creates energy. And in your workplace, that energy can lead to more productivity, fewer employee sick days, and an overall positivity that spills into your office culture. We have…

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Why the Florida House Adjourned the 2015 Regular Session Early and What’s Next

The state budget is technically the only bill the Florida House and Senate are required to pass each year during session. So when the House made the decision to adjourn the 2015 session three days early with no budget approved, many at the Capitol were left with a felling of "shock and awe." Check out a rundown of exactly what happened and what will happen next.

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Do’s and Don’ts for Working Successfully with the Capitol Press Corps During Session

The media are increasingly stretched thin – and in Tallahassee, perhaps never more so than during the 60-day Legislative Session that runs through the beginning of May. Here are a few big Do’s and Don’ts for working with reporters in a way that respects their time and deadlines while also helping your client.

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Go Red! Three Keys to Building Healthy Hearts, Healthy Workplaces

We celebrate National Wear Red Day, the movement to promote heart health awareness and disease prevention in women. The workplace can be a very un-healthy place. From break room pastries to hours sitting behind a computer screen, the office can be a real momentum killer when it comes to reaching our health goals. But there is a better way. Check out 3 ways to live healthy at your workplace.

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How starting a new client relationship is a lot like dating

Your first lunch together. Those first email exchanges and text messages. Figuring out each others’ body language. Setting expectations. Fearing you might disappoint.

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When 1 is better than 25: How CareerSource Florida Succeeded

It’s one thing to shift an old single brand to a new brand. It’s quite another – and far more monumental – task to shift 25 disparate brands into one new brand that they can all embrace. But that’s exactly what happened on Feb. 10, when longtime MCG client Workforce Florida and 24 differently branded regional workforce boards all unified under a single new brand that has received statewide raves: CareerSource Florida.

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5 tips for a successful workplace wellness program

Want those ACA corporate wellness incentives? Read these tips to make your business’ program strong in 2014. Healthy employees are happy employees. They’re also way more productive than employees battling diabetes, the latest in a string of bad colds, or other ailments stemming from a sedentary lifestyle filled with fast food. And healthier employees all over the country might just cut down on health care costs for everyone.

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READ United

In less than 20 minutes, 17 first graders and one book about Curious George’s pizza-making mischief made my day. The best part? I know that this small investment of my time – part of the READ UNITED literacy initiative taking place in classrooms across the Big Bend this week – made those students just as happy. When I left the classroom, they were smiling and wide-eyed. They were giggling about sticky pizza dough and Curious George’s fence-climbing skills, and they wanted to tell me all about their favorite pizza – and their favorite books to read.

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Crisis and Event Planning Merge to Create Something Beautiful

Event Planning 101: Do not try to plan a large-scale event involving many logistics, more than 1,000 people, and dozens of businesses in less than a week’s time. Odds are, it won’t go well. Well, I broke that rule in a huge way on Sunday and defied the odds. And boy, was it a beautiful sight to behold. More than 1,000 runners, walkers and joggers gathered from near and far on Sunday afternoon here in Florida’s capital city to run the last 5.2 miles that most Boston Marathon runners didn’t get to finish because of the deadly, violent bombings.

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