As Buckeye Technologies (now Georgia Pacific - Foley Cellulose) was seeking regulatory approval for its Fenholloway River restoration project, the company partnered with Moore Communications Group to create a set of public awareness tools about its efforts.

Making Science Make Sense

To produce materials that were easily understandable, MCG first broke down the complex subject matter using straightforward language, clear graphic design, and visual proof in the form of a video that included two days of underwater shooting.

Armed with messaging and educational materials for every possible audience, Buckeye went on to hold successful community meetings and won the regulatory approval the company had been seeking for more than a decade.

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