Moore Communications Group serves as CareerSource Florida’s daily public relations counsel and trusted partner to provide communications expertise and assist with development and implementation for Florida’s new unified brand for the entire workforce development system.

Building the Brand

MCG provided brand research strategy and tool development including helping to coordinate the brand standards manual, regional toolkits, media kits, fact sheets and FAQs.

Internal Launch

MCG developed messaging; collateral pieces and a transition website – building support across 25 state and local workforce boards and nearly 100 career centers throughout Florida.

External Launch

Planned CareerSource Florida Capitol Day to educate legislators on the new brand and in-district services

Secured positive media coverage of the brand launch in ALL major Florida papers

Developed and launched a strategic advertising buy that reached target audiences through the most relevant and — in some cases, innovative — platforms available

External Launch

Planned CareerSource Florida Capitol Day to educate legislators on the new brand and in-district services

Secured positive media coverage of the brand launch in ALL major Florida papers

Developed and launched a strategic advertising buy that reached target audiences through the most relevant and — in some cases, innovative — platforms available

Taking the Brand Social

Boosted Facebook ‘fans’ from less than 300 to more than 3,400 post-launch and over 7,000 today

Increased Twitter followers from 1,400 before the new brand launch to more than 2,710 post-launch and over 3,200 today

Launched Instagram and LinkedIn accounts for CareerSource Florida, both of which have gained significant followers since the brand launch

In February 2014, the workforce system officially launched the CareerSource Florida unified brand, making Florida the first state in the nation to achieve a unified brand for its state and regional workforce development boards and career centers.

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