Florida Trauma Care
Florida's trauma centers faced a funding crisis that would potentially jeopardize their existence and the health of nearly 30,000 Floridians who survive life-threatening injuries each year because of treatment at these facilities.
Moore Communications Group conducted research, built the brand, and implemented a comprehensive public affairs campaign including media relations and grassroots advocacy on behalf of the Alliance to Save Florida’s Trauma Care.
Aggressive Media Relations across the state:
- 616 stories
- 26 positive editorials in major daily newspapers
- 88 million impressions
Coalition building efforts for the five month campaign:
- 25 grassroots health care advocacy organizations joined the Alliance
- 200,000 visitors to the Alliance website
- 20,000 letters to legislators