As the agency of record for Ford Motor Company Hispanic Communications, Moore Communications Group leads the national communication efforts, as well as oversees field teams in the five key target markets of Dallas, Houston, LA, Miami and New York. In Miami, MCG hosted a VIP reception to kick off the grand opening of Bikes Become Art – a partnership between Ford Hispanic Communications (FHC) and ARTCycle.
Aligning ARTcycle's mission to reduce the number of bike-related accidents in Miami, and Ford Motor Company’s dedication to safety on the road, an innovative three-month exhibit was created at the Coral Gables Museum to raise money and awareness for the organizations.
Buzz Worthy Event
MCG launched the exhibit with a VIP event attended by 300+ bloggers, artists, social media influencers, Ford regional directors and guests, leading to 22 media placements.
The #FordArtcycle generated 50 tweets and 61 Instagram posts during the first hours of the opening of the exhibit, generating more than 100,000 impressions.
Making an Impact
Bikes Become Art attracted thousands of visitors and raised more than $5,000. Due to the success of the event, the museum extended the exhibit through 2015.