The Pharmaceutical Research and Manufacturers of America (PhRMA) hired Moore Communications Group to create a brand and launch a national campaign to raise awareness about the need for diversity in clinical trials.

Building a Brand

From name to tagline, logo and video, the website and everything in between, MCG created I’m In.

LAUNCHING

A CAMPAIGN

MCG launched the I’m In campaign in Washington D.C. at a press conference attended by 34 media members and 31 advocacy organizations.

Raising Awareness

Through media outreach, advocacy group engagement, and digital media marketing, I’m In has received more than 125 million multi-media impressions.

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