The Pharmaceutical Research and Manufacturers of America (PhRMA) hired Moore Communications Group to create a brand and launch a national campaign to raise awareness about the need for diversity in clinical trials.
Building a Brand
From name to tagline, logo and video, the website and everything in between, MCG created I’m In.
MCG launched the I’m In campaign in Washington D.C. at a press conference attended by 34 media members and 31 advocacy organizations.
Through media outreach, advocacy group engagement, and digital media marketing, I’m In has received more than 125 million multi-media impressions.