On a mission to introduce four all-new vehicles in four years, Lincoln Motor
Company tapped MCG to introduce its luxury MKZ sedan and MKC crossover to
the Miami and Atlanta media markets.

#helloagain

MCG introduced the all new Lincoln MKZ through Hello, Again cultural events encouraging media and residents to rediscover their cities through curated activities. The events resulted in:

30

members of the media
taking the tour

media hits totaling

3.2 million+

media impressions

556,000+

social media impressions

ENGAGE

YOUR SENSES

Through the MKC 'Engage Your Senses' Tour, MCG gave local media the chance to check out the all-new MKC in person while learning more about the parallels of luxury design, high-end cuisine and incredible spa service. The tour stops generated:

  • attendance by 42 members of media
  • 19 unique print/online stories generated
  • 2 press releases distributed, picked up by 766 outlets
  • 19 unique print/online stories generated

The high-impact events positively impacted media and consumer mindsets about Lincoln, further
differentiating the brand and positively increasing favorability and share of voice for the new vehicles.

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