On a mission to introduce four all-new vehicles in four years, Lincoln Motor
Company tapped MCG to introduce its luxury MKZ sedan and MKC crossover to
the Miami and Atlanta media markets.


MCG introduced the all new Lincoln MKZ through Hello, Again cultural events encouraging media and residents to rediscover their cities through curated activities. The events resulted in:


members of the media
taking the tour

media hits totaling

3.2 million+

media impressions


social media impressions



Through the MKC 'Engage Your Senses' Tour, MCG gave local media the chance to check out the all-new MKC in person while learning more about the parallels of luxury design, high-end cuisine and incredible spa service. The tour stops generated:

  • attendance by 42 members of media
  • 19 unique print/online stories generated
  • 2 press releases distributed, picked up by 766 outlets
  • 19 unique print/online stories generated

The high-impact events positively impacted media and consumer mindsets about Lincoln, further
differentiating the brand and positively increasing favorability and share of voice for the new vehicles.

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